Kumho’s Scented Tyre Popular

(Las Vegas/Tire Review) Kumho Tire USA’s scented tyre, which was introduced as a concept at last year’s SEMA Show, is reportedly coming to fruition. A lavendar scented version of the tyre will hit the market early next year in three sizes, Kumho said. Based on Kumho’s Ecsta DX, the tyre features specialty scented compounds that replaces the smell of tyre rubber with the scent of lavender. The compound includes heat resistant oils that add the scent to the tyre. Kumho has tried a number of different scents, including lavender, jasmine, rosemary and neroli.

According to Rick Brennan, Kumho’s brand director, the company is bringing the DX aroma tyre to the market to help build brand awareness and differentiate Kumho in the marketplace. The new DX is targeted at female consumers who drive sedans such as the Honda Accord, Toyota Camry and Ford Taurus. The scented Ecsta DX Aroma tyre will initially be available in sizes 205/60R16, 215/60R16 and 235/60R16.