Inaugural Lassa UK Race Day

UK tyre dealers gave a clear ‘thumbs up’ when Lassa held its inaugural UK Race Day recently. The day, which was held at Prestwood Hall in Leicestershire, was split into 3 sections – race track, rally and off-road. All the vehicles used had been pre-fitted with Lassa tyres, giving dealers a first-hand opportunity to test the Lassa range. In addition, the afternoon rain not only tested the tyres but also tested the skills of the drivers and instructors alike. In fact the senior instructor from the driving school went as far as saying: “Lassa tyres have done really well – they represent an excellent value-for-money tyre.”

Martin West, European director of marketing and business development for Lassa, closed the award ceremony by saying: “We have been delighted to be able to demonstrate the features and benefits of the Lassa brand in such challenging, yet stimulating, conditions. We hope that this event will be the first of many such events across the UK, aimed at raising the profile and the awareness of the Lassa brand.”