Amtel-Vredestein Wins Branding Award

Amtel-Vredestein has won the EFFIE/Best Brand silver medal in the automotive category for its Vredestein brand promotion marketing project. Of 300 leading companies competing in 30 different categories, Amtel-Vredestein was the only tyre manufacturer to take a prize. The awards ceremony took place at the Forum Hall complex on 26 October. The EFFIE awards organisers describe the accolade as the most prestigious advertising and marketing award.

“We are greatly honoured to be silver medal winners of this prestigious competition,” said Pavel Smirnov, Amtel-Vredestein marketing director. “This is the result of persistent work in applying various marketing vehicles to promote our brand. The highest product quality and meeting consumer demands are key to developing the Vredestein brand and our company as a whole,” he said.

In October 2006 Auto Express named Vredestein the number one tyre it tested for the fifth consecutive year.