SEMA Show 2006: CTNA, Giovanna Extend Partnership

(Las Vegas/Tire Review) Continental Tire North America said it will continue its unique joint marketing partnership with Wholesale Tire and Wheel Corp. (WTW), marketer of the Giovanna wheel brand. The joint marketing deal was announced at last year’s SEMA Show, and saw the launch of two Continental-produced Giovanna edition tyres. This year’s SEMA Show will see the addition of nine performance and two light truck/SUV tires to the collection.

“In order to take the joint marketing partnership to the next level we felt we had to do something big,” said Paul Tecci, CTNA manager of programs, promotions and events. “Therefore, we are introducing nine sizes of the ContiSportContact 2 Giovanna edition and two sizes of the ContiCrossContact UHP Gianelle design. “The tyres will be showcased at the joint SEMA booth that will have an amazing and innovative design concept,” he said.

The Giovanna Edition tyres will cover 19- to 22-inch sizes, while the light truck/SUV designated Gianelle tyres will be available in 22- and 24-inch sizes.

“The success of the joint marketing partnership was outstanding last year, it was a very easy decision to move forward with Giovanna at this year’s SEMA Show because it is a win-win for both companies,” said Travis Roffler, CTNA’s director of marketing. “We want to build off the momentum from last year and really showcase our joint presence at SEMA 2006. The roll-out of the 11 tyre sizes will highlight the success of the joint marketing partnership.”

In addition to the ContiSportContact 2 Giovanna edition tyre, CTNA and WTW will be showcasing their premium tyres and wheels at booths 43927 and 43947.