Trelleborg Phases Out Pirelli Brand

The Agricultural & Forestry Tyres division of Trelleborg is publicising its new brand strategy. On 25 and 26 September in Italy, Trelleborg invited more than 80 journalists from Europe and North America and 40 top managers of global major tractor makers to hear about its strategic plans for driving the brand transition from Pirelli Agricultural Tyres to Trelleborg. Basically Trelleborg plans to strengthen its brand in order to make it an “autonomous and synonymous specialization in agriculture.