Stapletons Launches Prestivo Range

Stapleton’s has launched Prestivo, a brand new range of tyres available exclusively in the UK through Stapleton’s. Positioned as a quality mid-range production company representatives say Prestivo is a high performance tyre that allows the driver to enjoy the thrills of driving with a comfortable ride. The range is available in two tread patterns, the Prestivo 2000, available now, and the Prestivo Sport, available later this year.

Steve Parker, Stapleton’s wholesale director says: “The Prestivo 2000 gives a sense of assurance. This performance tyre provides a smooth and comfortable ride. It offers confidence across all road conditions with longevity.” The Prestivo 2000 is available in 35 sizes.

Commenting on the Prestivo Sport range, available in 21 sizes, Parker adds: “The Prestivo SPORT offers true driving pleasure. You can feel reliable acceleration, braking and cornering in everyday driving. Aggregated and advanced technology gives this tyre sport and comfort performance.”

The brand will be distributed selectively through Stapleton’s wholesale division through Prestivo Partners, a partnership scheme created to ensure all retailers receive the backing and support they need to maximise sales of Prestivo Tyres.

Prestivo Partners will benefit from rebates, branded clothing, posters for customer waiting areas, POS materials and other branded support items. Stapleton’s marketing manager Stephen Childs said: “We’ve invested heavily in marketing the Prestivo range and the partner package is just one aspect. Partners will get all the support they need and needless to say the profit margin will be attractive for them too.”

According to the company, the Prestivo range was developed by Stapleton’s parent company, Itochu, in conjunction with a leading Japanese manufacturer.