Internet Savvy T&A Readers

Tyres & Accessories readers are ahead of the game when it comes to running online tyre businesses. The latest T&A question of the month survey found that 52.4 per cent of respondents generate at least part of their turnover using the “information superhighway.”

A further 28.56 per cent of respondents said they saw the Internet as a useful advertising opportunity. 11.9 per cent said they made most of their revenue selling and advertising online. Furthermore a number of respondents in this group left comments saying they expected income generated through their online systems to increase.

Only 7.14 per cent, by far the smallest proportion of respondents, said they were negative about using the world wide web for tyre sales. This group described the Internet as “overrated.” All voters who left contact details received a free copy Chris Barling and Bruce Townsend’s book “Selling Successfully Online: 120 Top Tips for Running an Ecommerce Web Site.”
The increasing importance of the Internet has not escaped T&A’s notice. That’s why we have take steps to utilise this technology as a way of bringing readers more of the best information on UK and international tyre markets quicker. Our readers have responded very positively to the increasing prominence of our website and e-Newsletter products, as our readership figures demonstrate.

Tyres & Accessories’ International web domain now attracts as many as 115,000 visits each month, with year-on-year readership figures increasing every month. Our e-Newsletter has been similarly successful and now has over 2500 subscribers. And this figure continues to grow at around 5 per cent each month.

Tyres & Accessories recently published a new survey question at www.tyrepress.com, this time on the subject of retreading. To answer this month’s question of the month please A HREF=”http://www.reifenpresse.de/CDML007/en/gast/fs_fdm.html” TARGET=”_parent”>click here.