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Bridgestone Launches Dubai HQ

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The Bridgestone Corporation has established a strategic business unit (SBU) HQ in Dubai to cover its tyre business in the Mena region; it has also set up an SBU in Singapore for the Asia-Pacific region. Both offices are set to begin operations on 1 October. Bridgestone says it has set up the SBUs with the objective of speeding up decision-making and action and in order to optimise regional strategy.

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