New Warehouse and Distribution Centre for Sherbrook

Sherbrook International – whose wheel ranges include DJ, Outlaw, Rondell and Kosei – have announced the opening of a major new Wheel Storage and Distribution facility at Burntwood, Staffs. It will handle the entire warehousing and distribution operation for all four product lines, and with its exceptional transport and road links including the M6 toll motorway, will enable Sherbrook to deliver an enhanced service to distributors and trade customers alike.

The 22,000 sq ft facility will permit higher stockholding levels than those held at the nearby Hednesford HQ, enabling a faster turnaround on customer orders. Said CEO Peter Whitehouse, “With the growing demand for the four brands we market in the UK, there was clearly an increasing need for us to have deeper stockholdings and the new Burntwood facility enables us to meet this objective.

“Sherbrook is a major player in the wheel aftermarket and being able to deliver each of the ranges from stock gives our customers a significant advantage over their competitors. We are confident that our growing customer base will welcome the excellent location and logistics that Burntwood Business Park offers. We are genuinely excited by this development, which marks a further step in the Sherbrook expansion programme.”