Mickey Thompson Has New Web Site

(Akron/Tire Review) Cooper’s Mickey Thompson tyre group has launched a revised web site – www.mickeythompsontires.com. The updated site, said the company, “features a variety of information on all Mickey Thompson Tires and Wheels in addition to the latest race news, tech tips, motorsports links, event calendars, application guides, an online store, and more.”

“The Web is a key part of Mickey Thompson’s marketing strategy and we intend to leverage the power of the Internet to promote our products and motorsport activities,” said Ken Warner, vice president of sales and marketing for Mickey Thompson. “In today’s internet age, we are using this opportunity to take our Web presence to the next level, and our redesigned site will make clear that we’re serious about our products.”