Michelin Pilot Road Promotion

Michelin is launching a summer campaign designed to benefit retailers and consumers purchasing its Pilot Road sport touring tyres during August and September.

Consumers will get a free A3 Michelin European road atlas worth £11.99 with every pair of Pilot Road tyres purchased and will be entered into a draw to win £1,000 worth of World of BMW touring holiday vouchers.

The retailer that sells the tyres to the winning consumer will also win £1,000 of the BMW holiday vouchers; so the more they sell the more chances they have to win.

Supporting advertisements will be appearing in the September issue of BIKE Magazine and the October issue of RiDE, both of which will be on sale during August. These advertisements will direct consumers to a website with a full list of participating retailers. The campaign will also be supported by POS leaflets and posters.