Maxxis Promotes Full Range with New Literature

Maxxis International UK plc is promoting its high speed trailer, turf, ATV and passenger car, van/truck and 4×4 ranges with a new suite of literature designed to raise awareness of the full extent of the company’s product portfolio in the UK.

The series of A4, two-page leaflets incorporates an authoritative guide to tread patterns and sizes for the various Maxxis ranges, with tyre load indexes and speed index ratings for the ATV and trailer products, and echoes the theme of company’s corporate advertising.

Maxxis high-speed trailer and small implement tyres are designed to carry more weight and make use of V”irtual Intelligent Prototyping” technology to deliver “optimum power and strength” where it is needed.

High speed trailer tyres are available in a wide range of applications and a large number of sizes and speed ratings, including 155/70-R12, 195/50-R13, 195/70-R14 and 145-R10, while Maxxis has recently introduced a new size – 185/60-R12.

Maxxis UK’s specialist turf range includes the unique, industry-leading Turfmaxx – which has dual Kevlar belts to provide superior puncture resistance – smooth and ribbed turf tyres, tyres designed for use on golf course fairways and a municipal range of high grip, hard wearing council contract tyres.

Meanwhile, the hard-wearing, super traction ‘E’ marked Maxxis ATV tyres prove themselves time and again as the choice of champions. Available in many different patterns and an unrivalled range of sizes, they include the iRAZR – the UK’s first ATV radial tyre – the multi-purpose C828 Wildcat and the road-hugging Streetmaxx.

The new suite of literature has been developed by J M Bailey Communications, a full service marketing communications consultancy based in the West Midlands, which was appointed at the turn of the year to help Maxxis raise its profile.

“Maxxis enjoys market-leading status in a number of niche sectors, especially turf and all terrain vehicles, and this new literature will help us grow our trade network by generating interest in the scope of our UK operation,” says Maxxis UK managing director Derek McMartin. “It will also help us in our efforts to advance Maxxis as the best alternative to the premium brands in the PCR sector.”