Alcoa: Dura-Bright Wheels Now Even Brighter With XBM Technology

Alcoa’s new Dura-Bright wheels with XBR technology provide customers with wheels that are 53 per cent more reflective and with 74 per cent more image clarity, according to the wheel manufacturer. In fact from 1 September Alcoa Wheel Products will officially begin transitioning from its original Dura-Bright wheels to new Dura-Bright wheels with XBR technology. Alcoa says its new treatment means brake dust, grime and oil residue wash off quickly and easily with a spray of soap and water. As before, Dura-Bright wheels with XBR technology combat liquid road de-icers and chemicals.