A Riveting Read for BFGoodrich Customers

BFGoodrich has launched a new consumer magazine, available free of charge to customers visiting tyre dealerships throughout the UK. With over thirty pages ‘Take Control’ magazine encompasses a selection of motoring news and lifestyle themes, from action in the dunes of Dubai following Dakar drivers, to rallying at the 2006 FIA World Rally Championships, in which BFGoodrich are proud to sponsor the Ford, Citroen, Peugeot, VK- Stobart and Skoda teams.

BFGoodrich Brand Manager Dominic Clark commented: “We are very pleased to be able to give our customers a taste of the excitement and action from BFGoodrich. We are excited to be sponsoring these teams at the FIA World Rally Championships and the magazine gives us the opportunity to capture the action and bring it into the dealerships. BFGoodrich customers can then see their winning brand in action.”