Zisser Tire’s Increasing European Presence

“It has been a meteoric rise for us in Europe”, said the company’s, Tim Mahowald. “We have obviously been helped by the fluctuation in currency between the US dollar and the euro resulting in a consistent annual increase in Export sales since 2002. We are also one of the fastest growing high performance tyre wholesalers in the USA with annual sales exceeding $119 million. Our current inventory of over 150,000 UHP tyres offers a wide range of brand names. For the last four years Zisser has been the exclusive importer of the Wanli brand for the USA”.

“The company has always wanted a tyre brand that can be sold by them anywhere in the world. Earlier this year, after many months of negotiation Zisser Tire Wholesale teamed up with the Lexani Wheel Corporation to introduce the prestigious Lexani tyre brand, which is manufactured by Nexen Tire Corporation in Korea. Zisser is the exclusive worldwide distributor and is offering this new brand on a direct factory shipment basis to selected global dealers. The new tyre was officially launched at Essen and has immediately met with an extremely favourable reaction. Currently 15 sizes are available with more to follow later this year and complete range will be on stream early in 2007.

“This latest development at Zisser highlights the company’s commitment to supply our customers with the best possible size and tyre brand selection at a truly competitive price”.

Zisser Tire Wholesale is a family owned volume tyre wholesaler operating from St. Louis, USA. Founded in 1984, Zisser has been operating in Europe the last eight years. The company specialises in low profile high performance tyres in sizes ranging from 17 up to 30 inches.