Citexpo Organisers Hope to Repeat the Reifen Success

Last December the organisers of the China International Tire Expo (Citexpo), staged a successful tyre show with record breaking figures in terms of visitors and exhibitors. According to the organisers, there’s a good chance that at the next Citiexpo (in Shanghai this September) this success will be repeated. Wilko Fong and Joe Ho from the organising company explain why: During the Reifen exhibition in Germany – the world’s biggest tyre exhibition – they actively contacted potential exhibitors and have introduced themselves to potential visitors with their own stand in Essen. You may think that the Reifen show in Germany is impressesive with 470 exhibitors and 17,000 visitors – Citexpo has already reached a third of this with last year’s show.

The Citexpo organisers plugged the leading Chinese tyre exhibition (due to take place 6-8 September 2006) with their own show stand. So far the results of the trip to Germany “have been really promising”, Wilko Fong, managing director of the organising company Reliable International Exhibitions, explains. About 60 per cent of the Citexpo floor space has firmly been booked. Even a well-known Western manufacturer is said to have made a reservation for a big stand in the middle of the exhibition hall although it hasn’t been booked definitely.

The organisers reckon that they will have about 120-180 exhibitors in Shanghai for the tyre exhibition and another 120-130 exhibitors for the “Auto Testing Expo (China)“ which will be held as a concurrent event. The latter exhibition was held for the first time in Germany in 1999 and this year will debut in China.