Bridgestone Makes its Mark at Tattoo

Bridgestone has continued to spread safety messages to UK motorists, and raise money for charity, by exhibiting its Think Before You Drive roadshow at the world’s largest military air tattoo. Thousands of people visited the Bridgestone stand at the recent Fairford Air Tattoo, where they not only received potentially life-saving road safety information but also had the opportunity to have their photos taken with a stunning replica of Michael Schumacher’s World Championship-winning Ferrari Formula One car in return for charity donations.

Budding Schumacher wannabes were even able to compete in a state-of-the-art motor racing simulator to win their own championship, with a VIP tour of the WilliamsF1 facility in Oxfordshire and exclusive signed Bridgestone Motorsport merchandise awarded for recording the fastest lap over the course of the weekend.

The proceeds from the photos with the Ferrari Formula One car and rides on the simulator raised an impressive £1,250, which will now be donated to Bridgestone UK’s chosen charity Teenage Cancer Trust.

Andy Dingley, senior marketing analyst at Bridgestone UK, said: “The weekend was a tremendous success, and gave us another excellent opportunity to spread the message of Think Before You Drive. More than 160,000 people visited the show over the course of the weekend, which is a stunning turn out. Hopefully the advice we gave to those visiting our stand will have been heeded, helping everyone get home safely after a fun day out.”