Sibur-Russian Tires: Lone Fighter in Essen

Market observers agree that the Russian and Eastern European markets are not only interesting for Western manufacturers, but vice versa as well. However, this belief wasn’t reflected in the number of Russian exhibitors that were present at this year’s Reifen show. Polite visitors counted 1.5 Russian exhibitors in Essen. Those who see Vredestein as a Russian company now managed to count two. For Russian manufacturer Sibur-Russian Tires (SRT) the Reifen exhibition definitely was a required course, according to Igor Karavaev, strategy and business development director. Right now the Russian company is looking for a potential joint venture partner abroad and also wants to increase its exports to the European markets. Consequently, SRT’s stand mainly featured the latest flagship product – the new Cordiant brand.