Sherbrook International: “Size Matters”

Following detailed analysis of sales trends for the top selling DJ Wheels range, Sherbrook international has found that seemingly size really is important. Explained CEO Peter Whitehouse, “Until recently the most popular wheel size was 15 inch, but increasingly drivers are requesting the ‘Big Wheels’ look and are demanding a 17 inch option. We have responded by ensuring that all nine stunning 2006 DJ Wheels designs are available in the larger size, delivering real choice combined with attention-getting looks.”

The DJ Wheels range is directly targeted at the ‘First Set of Wheels’ market, where young drivers set out to personalise their cars. But there is real substance behind the style, for each design is manufactured to TUV approved standards and comes with Sherbrook’s 12-month unconditional guarantee, which is a huge assurance and a solid endorsement of quality. Continued Peter Whitehouse, “A combination of great design, exceptional manufacturing quality and genuine affordability is exactly what the buyer is looking for. And now 95 per cent of our designs are available in 17 inch size option.”

Already in 2006, two DJ Wheels designs have made a massive impact. The first is the DJ100, which has a convex multi-spoke open design with 4 and 5-stud fixing. Finishes available are Silver, Hyper Silver, Shadow Silver and Gold, while the size range is 6×14 inch, 7×15 inch and 7×17 inch.

Wheel number two is the DJ328; a sculpted-style 7-spoke design with 4 and 5-stud fixing delivers exclusive big-budget looks at a rock-bottom price. Size range is 7×15 inch, 7×17 inch and 7.5×18 inch with finishes in Silver, Hyper Silver and Shadow Silver.