Nexen Takes it Up a Gear

No expense was spared when it came to the construction and presentation of the Nexen stand – both signs that Nexen wants to be to seen to be taking its image “up a gear.” Tyres & Accessories met with managing director, David Sul, and found out about the sales growth that is propelling the company’s promotional drive.

The scale of Nexen’s Essen stand, placed near the centre of Hall 3, was probably the most surprising thing about the exhibit. Not only was it just seconds away from most of the premium manufacturers, but the large stand featured a Nexen-shod Ferrari 430 Spider – a move that can only be interpreted as a suggestion that the company has increasingly high aspirations.
(Interestingly Hankook’s stand also featured a Ferrari 430)