Toyo Tires to Launch Updated Corporate Identity

Toyo Tires will use the forthcoming Reifen 2006 show in Essen to launch the most recent version of its “Toyo Tires” identifier. The company name is now also accompanied by a new strapline indicative of the high performance market the company continues to target. “Pleasure comes with performance,” according to the new corporate identity. Using the same stylised block print font as before, again printed in white, the new logo is set immediately on top of textured blue colour and a deep black background.