Pirelli Sponsors New York Exhibition

Pirelli is a primary sponsor of a new exhibition running from May 19 through June 10 at the Milk Gallery in New York City, highlighting the design, fashion and high technology products of Milan. Appropriately, Milan is the headquarters of the Pirelli Group.

Milan has always been associated with everything from high design and fashion to the highest quality industrial tools. With over 120 items, this exhibit has been designed to take New Yorkers through an experiential journey of the Milanese culture, capturing everything from design-minded companies like Prada and Artemide to some of Milan’s famed manufacturing industries, of which Pirelli is very much a part.

Within the broad span of the exhibition, there is of course a strong automotive content reflecting the Milanese culture of combining design with high technology. As well as Pirelli, there are products from Brembo and Momo plus the stunning Alfa Romeo Brera Concept Car by Giorgetto Giugaro.