“I’m a Porsche Underneath”

While T&A’s favourite remain’s “White With A Hint of M42,” ASDA insurance has claimed that it has discovered the nation’s favourite white van slogan. In an online poll, ASDA Motor Insurance found every person questioned could instantly recall an amusing slogan daubed in the dirt of a white van. One third of those polled revealed their favourite slogan scrawled on the back of a dirty white van was “if only my wife was this dirty”!

Perhaps the white van man is now seen as much a part of British culture as a cup of tea and a bacon sarnie. The top ten slogans voted for by the British public:

1. “If only my wife was this dirty”
2. “Also available in white”
3. ”White, with a hint of M42”
4. “I’m a Porsche underneath”
5. “Test dirt, DO NOT WASH”
6. “Meant to roam, no time for foam”
7. “The older you get, the dirtier you are”
8. “Dirty but fun”
9. “For sale: mop and bucket – never used”
10. “And your mother said I was dirty…”

The business end of the story is that ASDA has published the survey results in conjunction with the launch of its new insurance service. According to ASDA, van insurance quotes vary widely, and it’s a time consuming process to search the market for the best deal. As a result, thousands of Britain’s commercial drivers are paying over the odds for cover, or spending money on a middle man to conduct the search for them. ASDA says its Price Search Van Insurance helps drivers scour the whole market for the best deal in just one phone call, or by logging on to the Internet at www.asdafinance.com.