Higher Performance

Selling high performance tyres presents retailers with a unique opportunity to get onboard a market trend that not only offers the best margins, but is also growing faster than any other car tyre segment. Last year the sales of W, Y and Z rated tyres grew by more than 12 per cent compared with flat or negative growth in the remaining passenger car segment. In addition, growing numbers of car enthusiasts are attending and participating in track days using their private vehicles. Not only does this provide the owner with an opportunity to show off their pride and joy, trackdaying is also a an interesting tyre marketing opportunity. Next month’s issue of Tyres & Accessories will take a closer look at what’s happening in the highest performing segment of the UK car tyre market, bringing you the all latest analysis and product information.