Cam Systems Launches New Website and Corporate ID

Cam Systems has launched a newly designed website at www.cam-systems.co.uk. To mark the occasion, the company has also introduced a new corporate identity as part of a marketing campaign to build greater awareness and understanding within the UK tyre industry.

“Initially the site is aimed at introducing Cam’s people, products and services. All of our resources are in regular communication with our customers and we feel it essential that they have the opportunity to put faces to the names in our 30-strong team,” explained Steve Bazeley, Cam’s Business Development Director.

“The aim of the new site is to keep customers up-to-date with all of the company’s news and developments. In addition, there is a huge volume of information that we will be making available in the near future, including plans for a Cameo Forum, an easily accessible knowledge base and access to various system and monitoring tools for those customers requiring that level of information,” he added.

The company’s new corporate logo represents a stylish evolution of the familiar green and yellow Cam logo that has served the company well for the last 10 years. Green remains the core colour for the new logo, but the lighter tone delivers a more contemporary appearance. The ‘lozenge’ device included in the old logo, has been re-designed to incorporate the CAM brand, which sits neatly above the word SYSTEMS.

“Since the introduction of Suppor+plus in 2005 and completion of the structural changes to the customer support function, Cam has become a far more confident and outward looking business. It was important that these service driven strategic changes where reflected by an updated corporate identity. Our new corporate and brand logos have been designed to represent this new approach in all areas of the business,” said Steve Bazeley.

The new imagery will appear on all company stationery and signage, feature in a new tyre trade press advertising campaign and feature heavily on the new website.