Yokohama Announces Price Increases

(Akron/Tire Review) Effective 1 June Yokohama Tire Corp. will increase prices for its passenger, light truck, medium truck radial and “some” OTR tyres by up to 7 per cent.

A 5-7 per cent increase will go into effect for medium truck radial tyres, light truck commercial tyres, earthmover and mining tyres, as well as Mohawk and private brands, according to Yokohama. There will also be in-line adjustments on select sizes and treads, the tyremaker added.

“We’ve been working hard to keep prices in check through enhanced technologies and increased production capabilities,” said Jim MacMaster, Yokohama’s executive vice president, business division. “However, record escalating prices for raw materials, such as natural rubber, as well as rising transportation expenses, must now be offset by our price adjustment.”