New Wheels Target ‘Second Wheels’ Market
Sherbrook International Ltd has added a further two brand new designs – Maverick and Capone – to its Outlaw brand of wheels; a beand firmly aimed at the independent-minded young driver.
“Why conform?” “Make a statement.” “Go your own way.” “Dare to be different.” – these are the messages that Sherbrook believes are put across by the new alloys.
“We set out to capture the drivers that are buying their second set of wheels, probably as they trade up to more of a performance car,” said Sherbrook CEO Peter Whitehouse. “Cars are the ultimate style statement in this sector and the provocative and edgy Outlaw designs, really do hit the spot for their drivers. But it isn’t just about looks, as the entire Outlaw range is not only manufactured to uncompromisingly high standards and beautifully finished, but is also fully TUV-approved and comes with our 12-month unconditional guarantee. The two latest designs – Maverick and Capone – bring the total 2006 range to 10 wheel styles, four of which are brand new and certain to capture the imagination of a young, aspiring market.”
Maverick is a 10-spoke open design with a huge size range of 7×15, 7×16, 7×17 and 7.5×18, with 5-stud fixing. Available in Hyper Silver, Gold, White, Gunmetal or Black.
Capone has a convex-style, open 10-spoke design for a split-rim look with 5-stud fixing. Sizes 7×17 and 7.5×18 inch. Finish is Hyper Silver.
“We are absolutely delighted with these two latest designs which combine jaw-dropping looks with total affordability and continue our policy of bringing state-of-the-art style to the ‘Second Wheels’ market. There are further exciting developments in the pipeline, too,” concluded Peter Whitehouse
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