King Wheels Enters its Second Year

(Australian Tyre Dealer) After a little over 14 months, King Wheels Australia Pty. Ltd. reports that its results keep getting better and better. Steel wheel sales are said to have “surpassed all expectations,” necessitating relocation to a much larger warehouse facility. Still based in Seven Hills, Brisbane the company’s new address is 6 Prince William Drive.

When interviewed by Australian Tyre Dealer recently, company director Peter Weidemier said: “The larger premises enable us to more than double our stock holding, ensuring an even better supply source for our valued customers. As you know we specialise in steel wheels and therefore our customers expect us to have the size and offset they want-when they want it…and that’s our job” said Weidemier.

King Wheels was the first – and still possibly the only – company to offer the market a 16 x 7 and 17 x 7 high offset steel wheel to suit the new 4WD Toyota Hilux, and a 17 x 8 for the latest Toyota Prado & Nissan Patrol. By May this year, they will have a 17 x 8 to suit the new Toyota Landcruiser 100 series and, by contrast, they even stock a chrome 16 x 8 to suit the “old faithful” Ford F250.

The trailer industry has welcomed the ongoing availability of the 14 x 6 Ford, HQ, HT and the 6 stud wheels for their trailers. King Wheels now proudly boast of being one of, if not the main, steel wheel suppliers to the major tyre dealers in Queensland, NSW, Victoria & Tasmania through their Distributors Neta Tyre Service & Sales in Queensland, B.G. Wheels in Victoria/Tasmania and their own King Wheels NSW division.

King Wheels goes alloy

After the success of the company’s steel wheels, some of the key accounts have been urging KW to look into the alloy market. When Australian Tyre Dealer asked the question of Peter Weidemier he said, “Whilst we have built our name and reputation with steel wheels, and still intend to specialise in this market, we must also be flexible and bend to customer pressure, offering an alternative to our distributors and their key dealers.

“We don’t intend to carry every style, colour and creed but our research has shown us the most popular styles and innovations for this market. We intend to concentrate on a limited range of high quality alloys and at all times keep abreast of innovations, such as the carbon fibre wheel which we will introduce very soon in our 18 & 19” Rowdy style.

“As with our steels, the alloy product we offer will also be covered by our Australian-based product liability insurance. Not that we expect it to be needed,” Weidemier added, “but our dealers can sell our products with peace of mind”.

Weidemier said King Wheels was excited about the additional direction and was very proud of its new alloy wheel range. “The new off shore (Taiwan) Manufacturer was only selected after extensive investigations, with visits to five factories and three countries.

“If we put our KING name on it, it has to be of un-compromised quality at a realistic price” the company director added.

The company reports that distributorships are still available in South and Western Australia.