Goodyear Dunlop UK Appoint Franchise Development Manager

Goodyear Dunlop Tyres UK Limited has announced the appointment of Peter Tye as Franchise Development Manager. This new role has been created to spearhead the company’s recently-announced move towards developing franchise opportunities in the vehicle servicing and tyre fitment market. Goodyear Dunlop is investing in its Hi-Q retail chain, and will complement the core of company-owned stores with a relaunched network of franchises, offering the consistent high standards to consumer and fleet customers across the UK. This follows the company’s decision to separate the Hi-Q and Truck Force businesses into two distinct business units in a strategic move to offer focused, dedicated service to satisfy the different needs of both markets.

In addition to developing the Hi-Q Franchise programme, Peter Tye will lead the development of a range of partnership opportunities for independent tyre dealers under the Goodyear Dunlop Dealer Partner banner. These partnerships will offer dealer members the opportunity to benefit from Goodyear Dunlop’s increased car fleet business and consumer marketing programmes.

Peter Tye brings 14 years’ motor trade experience to his new role, most notably with Audi and SEAT, where he developed and implemented franchise strategy incorporating consistent standards and programmes synonymous with those networks. He will report to Neil Burrows, Marketing Director.