Cooper Targets Youth Market With New Ad Campaign

(Akron/Tire Review) Cooper Tire & Rubber Co. launched a new national ad campaign that incorporates television and print ads that are designed to reach out to a young, high-performance-minded audience.

The television spots will air on cable networks such as MTV, MTV2 and ESPN and will feature rock music and a black-and-white format. Matching print ads will highlight Cooper’s performance tyres. In addition, the Cooper name will also appear on Web sites weather.com and cardomain.com.

“Cooper Tire has undergone a calculated transformation in the past 18 to 24 months, perhaps best personified by our new TV spots and marketing mix,” said Pat Brown, vice president of global branding and communications for Cooper. “These spots are strategic for Cooper, furthering our emphasis on high performance tyres. They will resonate with the young and be memorable to potential buyers of all ages.”