Roffler Hired by CTNA as Marketing Director

(Akron/Tire Review) Travis Roffler has left his marketing post with Toyo Tire USA Corp. to join Continental Tire North America (CTNA) as marketing director for replacement passenger tyres. In his new position, Roffler will be responsible for product planning, brand management, pricing, promotion, public relations and advertising. He will report to Andreas Gerstenberger, CTNA vice president of sales and marketing. Most recently, Roffler served as Toyo’s senior director of marketing.