Outlaw ‘Rounds-Up’ Second Wheel Buyers

Outlaw Wheels are hitting the trail this spring, with two new designs joining the brand’s 10-wheel line-up. Drawing heavily on Western imagery with a high-octane, scarlet-clad cowgirl fronting the ad and merchandising campaign, Outlaw is aiming to be one of the most sought-after wheel brands of 2006.

Said Sherbrook CEO Peter Whitehouse, “The ‘Second Wheel’ market is one with enormous potential, as drivers switch vehicles and immediately set about stamping their own identity on them. Edgy, designs with attention-grabbing finishes that have sex-appeal written all over them are must-haves and Outlaw delivers exactly that. Anarchist and Deception are the first two of four completely new Outlaw alloy wheel designs we are releasing in 2006 and their exceptional specification and competitive pricing will have ‘hi-impact’ on the market.”

The Anarchist is available in 7×17, 7.5×17, 7.5×18, 8×19, 8.5×18, 8.5×19 and 9.5×19 with both four and five-stud fixings and Hyper Silver or Shadow Silver finishes.

The Deception is a sculpted 16-spoke design with four and five-stud fixing. The size range includes 6×14, 6.5×15, 7×16, 7×17, 7.5×18 and 8×19-inch fitments and Hyper Silver, Shadow Silver, Gunmetal, Gold, White and Black finishes.

“These two competition inspired new designs demonstrate how exceptional style and quality can be combined with prices that are still genuinely affordable – Outlaw really is leading the pack and there is much more to come,” Peter Whitehouse concluded.