Goodyear Adverts Return to the TV

This week sees the return of Goodyear on TV for the second successive year in the UK. Once again the campaign focuses on Goodyear’s firsts in innovation – from the first tyre on the moon, up to the present day RunOnFlat concept – the TV campaign allows Goodyear to reach millions of UK households with a clear brand message, focused on a clearly defined target consumer.

The campaign spans both terrestrial and satellite channels, and this week’s highlights include launch spots on: ITV1 – Emmerdale; Channel 4 – Ramsey’s Kitchen Nightmares; Five – House; and Sky Sports – Uefa Champions League. The manufacturer is confident that the money it spends on TV is a sound investment as Emmerdale alone regularly attracts audiences of over 9 million viewers and, according to Goodyear, is consistently in the top three programmes for the company’s target audience.