Exide Unveils Extra Special Rewards Scheme

Exide Technologies has boosted its successful Experience partnership and incentive scheme with a range of exciting new rewards. Dozens of amazing experiences have been added to the loyalty programme including unforgettable opportunities to fly with the Red Arrows, become James Bond for a day or sail in an America’s Cup class race.

The Experience programme also offers a wide choice of extreme sports including powerboat driving, scuba diving with sharks, whitewater rafting and bungee jumping.

In addition, there are plenty of events providing rest and relaxation such as champagne weekends in France, teepee retreats, trips on the Orient Express, organic gardening and L’Ecole de Cuisine cookery courses.
Now in its second year, Exide Experience is specially designed to reward customers who can exchange loyalty points earned on battery sales for any number of activities.

“The Experience partnership and incentive programme has been extremely well-received so we felt it was important to produce an even better offer for 2006,” explained Craig Everett, Exide’s sales support manager for Europe.

“We’ve added an impressive number of new rewards which, we believe, exceed last year’s programme and will undoubtedly build on the huge success of the format,” he added. Red Letter Days, the company that administers the Experience loyalty programme, are so impressed by Exide’s scheme that they plan to submit it for a national award.

“Exide Experience is not only innovative, well-thought out and planned but also simple to understand and use. We have been so impressed that we have asked Exide to be a case study for our business and plan to put the scheme forward for the 2007 National Motivational Awards,” commented a RLD spokesman.