Cold Weather Tyres Promoted in The Times

Vaughan Freeman, a motoring writer for leading national newspaper The Times, has published an article promoting the use of cold weather tyres. Under the title “Tests Show Winter Tyres Can Cut Braking Distances”, the article explained all the important features about the introduction of cold weather tyres in the UK.

“Cold Weather Tyres, big sellers all over Europe, are not built to power you through snowdrifts and over glaciers. They work to give better grip and safer braking when the temperatures fall, and in the UK we get frosty mornings for about 100 days a year — more in Scotland,” the article read. During his research for the article Freeman visited Michelin’s development centre in Ladoux, southern France driving Mercedes’ E280, and Ford C-Max, comparing them with Michelin’s summer and winter tyres.

In conclusion the article described cold weather tyres as “the coming thing” and named Avon, Continental and Michelin as among tyremakers “pushing” their sale.