The Next Millennium

Viking International is set to launch a new “competitively priced” ultra high performance tyre range – the Millennium. According to the company, the new exclusive tyre comes as the result of massive investment and is designed to deliver “the ultimate in reliability and predictability at the extremes of performance handling.”

Viking reports that it has completely re-engineered its Millennium UHP range and that the line is now available in 36 sizes, fitting 15 to 18 inch diameter wheels. An 18 inch option is set to follow later in 2006. The new European-produced Millennium, uses a unique silica compound and is W – Y rated for speeds of up to 186 mph.

Millennium’s new UHP directional tread pattern represents the very cutting edge in design technology, according to the company. It is currently available in 35, 40 and 45 series to fit wheels from 17 – 18 inches. The directional pattern is available in both W and Y speed ratings.

Unusually for a UHP tyre the Millennium claims to be a class leader when it comes to wear rates. Viking representatives report that this is down to low rolling resistance and point out that an integrated rim protector helps safeguard alloy wheels.

Furthermore, the Millennium’s asymmetrical tread pattern is said to deliver superb all weather handling. Featuring new “tri zone” technology, the Millennium also claims “superior” ride comfort and reduced noise with excellent high-speed water dispersal; superb corning stability and steering response. Available from 40 series to 65 series to fit wheels from 15 – 17 inches, this variation is available in V and W speed ratings.

Mike Curry, managing director at Viking International, said: “The new Millennium range offers an exceptional quality alternative to the more expensive, premium-branded high performance products, with the added advantage of providing significantly better profit potential for the retailer. We will be supporting the launch with a high profile trade marketing campaign running throughout 2006 and we have developed a full range of support including point of sale; signage; merchandise; clothing and consumer / trade incentives.”
He added: “The Millennium range is only available through Viking International and with the rapid growth in the performance market, we are expecting a very high level of demand for this exciting new range.”