Just Tyres Opens Aldershot Branch
When Just Tyres re-launched after a management buyout at the end of 2001, managing director Ian Grant’s main objective was to consolidate its position in the marketplace, but he never ruled out expansion in the future. April 2005 saw the first new opening, in Tonbridge, and now a new branch has opened in Aldershot, with more openings to follow.
The launch of the Aldershot branch has been high profile, with an advertising campaign in the regional press and a series of adverts on the local “Eagle radio” station. The company is also running competitions in association with some of the leading manufacturers, and they have also distributed over 15,000 free prize draw tickets to households near the branch. All of this activity has left the population of Aldershot in no doubt that Just Tyres have come to town, and customers have flocked through the doors, to the delight of the company.
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