EnTire Solutions Names New PR Agency

EnTire Solutions, LLC has named Bianchi Public Relations, Inc as its public relations agency of record. The announcement was made by Richard Wolfe CEO of EnTire Solutions, and James A Bianchi, president of the public relations firm.

Bianchi Public Relations will provide strategic public relations counsel, media relations and promotional assistance to EnTire Solutions, which develops, markets and sells direct, driver-oriented tyre pressure monitoring (TPM) systems and related tools and services to vehicle manufacturers. The firm has been assisting EnTire Solutions on a project basis.

EnTire Solutions, a joint venture between Michelin and TRW Automotive, launched its first TPM system as standard equipment on the 2004 Acura MDX and currently supplies several US, European and Asian manufacturers. EnTire Solution direct tyre pressure monitoring systems employ a battery-powered pressure sensor mounted on the valve stem inside each wheel that communicates tire pressure information to a vehicle-mounted receiver via a radio signal. The receiver/electronic control unit processes the data received from the sensors and as required, triggers a low tire pressure-warning lamp on the dashboard. Two versions of the system exist: a basic and an enhanced system.