BFNAT Gives Consumers 30 Days to Try, Decide

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tyre sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tyres. “Buy & Try 30-Day Guarantee” starts 1 February, and “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tyre brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tyres we will refund their money.