US Manufacturers Hire New PR Firms

(Akron/Tire Review) Both Goodyear Tire & Rubber Co. and Yokohama Tire Corp. have hired new PR firms.

After a lengthy search, Goodyear’s North American Tire unit settled on Coyne Public Relations of Parsippany, New Jersey, as its new US agency. “We were very pleased with the work of all three ‘finalist’ agencies,” said Ed Markey, vice president of PR and communications for Goodyear North American Tire. “Coyne impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry. We believe Coyne’s capabilities and approach to public relations are the best fit for Goodyear.”

Yokohama hired PCGCampbell, with offices in Torrance, California, near Yokohama’s US. headquarters. PCGCampbell, which has done some work for Yokohama in the past, will be responsible for a strategic corporate communications campaign, including media relations, product launches and support, and relationship marketing.

“Yokohama has had a close relationship with PCGCampbell’s executive management for more than 15 years, and we’re very confident they’ll assist us in taking our communications and brand to a higher level,” said Jim MacMaster, Yokohama’s executive vice president. “We will tap into PCGCampbell’s strategic thinking and communications experience to better connect us to our tyre dealer customers, consumers and the media.”