Toyo Sponsors Ultimate Fighting Championship

(Akron/Tire Review) Toyo Tire USA Corp. is sponsoring the Ultimate Fighting Championship (UFC), a combat sporting event that involves international competitors from martial arts backgrounds.

“The Toyo Tires name is associated with popular action sports, and their products complement the lifestyles of our fans,” said Michael Sakin, vice president of sales and sponsorship for the UFC.

As the official tyre of the UFC, Toyo will be noted for its “in-your-face, aggressive performance and style,” the tyremaker said.