Lexani, Nexen and Zisser Tire Jointly to Market New UHP Brand

Lexani Wheel Corp has moved into the tyre business, collaborating with South Korean manufacturer Nexen and distributor Zisser Tire. The ceremonial signing of the collaboration took place 20 January 2006 in Irvine, California. Zisser will market the tyres exclusively, worldwide.

The first release of Lexani Tires available will be the Lexani 245/35/20 N3000 tyre, which is a Y-rated, ultra-high performance product. Lexani will also introduce a 305/45/22 Roadian design. These initial tyre sizes will be available in the 2nd quarter of 2006, with an additional assortment of 12 more popular tyre sizes to follow through the remainder of 2006.

The collaborating companies see their partnership as a way of allowing Lexani to utilise its marketing avenues to drive sales through distributors exclusively supplied by Zisser Tire.