Goodyear Named Consumers Digest ‘Best Buys’

The February 2006 issue of US magazine Consumers Digest showcases the best tyres on the market, as rated by the magazine’s editors, and products from The Goodyear Tire & Rubber Company take top billing in three of the five rated segments. For the “Passenger Car Tyres, All-Season” category, Goodyear’s Assurance was the Premium selection. The Consumers Digest comparison list shows top-rated tyres in Premium, Midrange and Economy segments.

In addition, the Goodyear Fortera featuring SilentArmor Technology was the Premium choice in the “Light Truck/SUV Tyres, All-Purpose” category, and the Goodyear Eagle GT-HR was the Premium selection in “Performance” tyres.

According to the magazine, a Consumers Digest Best Buy is defined as a product that offers the most value for a given amount of money. The magazine editors have defined such products as those that merit special attention from consumers based on a combination of performance, ease of use, features, durability, warranty, efficiency, styling, and maintenance and service requirements.

The Consumers Digest Best Buy recommendations are based on criteria derived from at least three of the following: 1. Personal (hands-on) product evaluations by the authors and researchers; 2. Independent testing and researching facilities; 3. Reports from federal, state and other government agencies; 4. Other independent technical experts; 5. Retail establishments; 6. Service outlets; 7. Consumers Digest reader and other consumer surveys; 8. Previously published evaluations in books, magazines, newspapers, websites, etc.

Of the thousands of products that are evaluated by Consumers Digest, fewer than 3 percent meet the quality and value standards required by the magazine’s editors to receive a Best Buy designation. The magazine claims a circulation of 1.25 million.