Group Tyre Corporate Identity Highlights Service

Group Tyre (UK) has introduced a new corporate brochure, backed by a supporting campaign, which majors on the fact that Group can deliver tyres on a daily basis, up to three times a day, anywhere in the UK.

The brochure carries the message “National Strength, Local Service. Same Day Tyre Delivery…Fast” and, says chairman John Church, this is no empty boast. He says: “We have almost 70 vehicles leaving our distribution points every hour of the day, which means that customers throughout the tyre retail sector receive a genuinely unrivalled service.”

Mr Church went on: “Our ad campaign likens our daily delivery service to daily deliveries of such essentials as milk and newspapers.” Together with customer benefits such as Group Link, Tyre Diary, tyre stock control and management services, Group Tyre believes that its commitment to service is unique. Concludes John Church: “With our massive stock availability, competitive pricing policies and high-impact marketing and promotional strategies, the independent has never been better supported.”