Campbell-Ewald Gets Bigger Michelin Slice

(Akron/Tire Review) Michelin North America (MNA) said it has consolidated its online communications with its other advertising and marketing communications, awarding all of that business to Campbell-Ewald. The agency has had MNA’s passenger tyre advertising account since 2001.

“We are delighted to devote more of our capabilities to creating and delivering all of Michelin’s marketing communications messages,” said Campbell-Ewald chairman and CEO Tony Hopp. “Consumers recognise Michelin as a premier world brand, and now we’ll be better able to orchestrate how, when and where it’s best to deliver influential messages during the very short tyre buying decision process.”

“Our goal is to partner with an agency that has the broad capabilities to help translate our strategic vision into appropriate and powerful messages, is motivated to determine the best delivery strategy and is willing to take responsibility for results,” said Michelin’s Parmeet Grover. “In addition to exciting strategic and creative digital proposals, Campbell-Ewald was best prepared to join our quest for a better way forward in our communications.”