Treadways Hires Private Brand Development Manager

(Akron/Tire Review) Treadways Corp. has hired Ed Nini as market development manager for its private brands unit. In his new role, Nini will be responsible for competitive price analysis, market share analysis and coordination, and Treadways’ supplemental pricing programs. Nini is new to the tyre industry and was previously employed with Dow Jones as its senior marketing manager. He will be based at Treadways’ headquarters in East Norriton, Pennsylvania.