Pirelli Claims Majority of Fitments at SEMA Show

Pirelli is claiming that it has exhibited the most OE fitments at this year’s SEMA exhibtion. For example, one of the stars of the Ford exhibit was the Ford GTX1 roadster and to celebrate the introduction of this topless GT concept, both of the GTs on the stand were shod with 19-inch Pirelli P Zero Rossos. Also at the Ford display, 19-inch P Zero Neros could be found on the all new Fusion.

At the “quieter” end of the OE spectrum was the new Toyota Yaris. But small size and a low price don’t preclude Pirellis as the Yaris and its 18-inch Neros demonstrated.

Pirelli also used the SEMA Show to introduce the biggest and wildest Scorpion Zero ever, the 325/35R28 Scorpion Zero Asimmetrico. Built in Pirelli’s MIRS facility in Rome, Georgia, the Italian manufacturer believes this tyre “sets itself apart as the strongest 28-inch truck tyre on the market.” This tyre is one of several new sizes available in Pirelli’s Scorpion Zero Asimmetrico range.

Pirelli tyres could also be seen on top-notch cars including the Ferrari Enzo. A Mercedes-Benz McLaren SLR was reportedly complemented by its 22 inch Neros and a Rolls Royce Phantom even had diamond-studded wheels fitted with 24-inch Scorpion Zeros.