ECSTA Dealer Council

Kumho’s ECSTA Performance Centre (EPC) network, which accounts for a significant percentage of its UK tyre sales, has recently formed a dealer council to represent all the centres involved and further the image of Kumho tyres to the consumer.

Formed with the full support of Kumho Tyre UK and Micheldever Tyre Services, the national distributor of Kumho tyres, the 11 members of the council have been voted in by the EPC retailers and include a representative of Kumho Tyre and Micheldever.

Newly appointed EPC dealer council chairman, Tony Bryan of Direct Tyre & Exhaust, Stockport stated: “The sales growth of the Kumho brand through independent tyre retailers has been a huge success. This success is attributable to massive support from the individual centres, Micheldever and Kumho. We all needed a secure brand to develop and promote and Kumho offers an unbeatable range of superb quality products.”