Double Michelin Award for Kerr’s Tyres, Antrim

Tyre distributor Kerr’s of Antrim has become the first dealer in the UK to be accredited under the new Michelin MAP scheme for both passenger car and truck tyre service quality.

This double award for Kerr’s Tyres in Northern Ireland reflects the commitment to customer service lead by the firm’s founder Norman Kerr and delivered by his loyal, 11 strong full time staff. It also rewards the substantial investment in facilities that make his customer’s buying experience a positive and enjoyable experience.

The Michelin Accreditation Programme demands high standards of professionalism from the distributor, clean and comfortable premises to meet the needs of the customer, a transparent and guaranteed pricing structure and high quality of workmanship.

Norman Kerr has been in the tyre retailing trade for 16 years and launched his own operation in May 2002. The business has powered ahead, driven by the parallel policies of stocking the premium brands of both car and truck tyres and the highest levels of customer service. The operation moved into 15,000 square feet of purpose built premises on the Norfil Business Park, Antrim in May and this year are on target to hit £2 million turnover.

“Our area of operation is quite simply wherever our customers need us to go. We have three mobile fitting units that work at customer’s premises and we service some of the largest transport and car dealer operations in the country. Equally a retail customer buying a single replacement gets the same level of personal attention. We have a strong motto – Kerr by name – care by nature. That’s the business policy every time,” says Norman Kerr.

Jonathan Brett, Programme Development Manager for Michelin car UK commented: “This double award is great news for both tyre buyers in Northern Ireland and for the dedicated and skilled staff at Kerr’s. Customers can be confident that their high service expectations will be met here. Our continuous assessment system will ensure that the standards are maintained. For our accredited distributor the recognition of his higher standards means more customers and more repeat business. This is very good business practice.”