Continental Market Leader in Bulgaria

Continental is the leading player in the Bulgarian tyre market, with a 30 per cent market share, Bulgarian newspaper Dnevnik am has reported. According to Europool figures, total sales in Bulgaria will reach 1.1 million units this year. Goodyear is estimated to hold the second largest share with 25-27 per cent of the market, followed by Michelin with 18-23 per cent and Bridgestone-Firestone with 8-12 per cent. These figures do not include the local sales of Korean, Turkish and Russian tyre brands.